Budget Supermarket Areas Good for Property Investment

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New research has shown that proximity to budget supermarkets make an area good for property investment.

The study conducted by regulated property buyer Good Move found that budget supermarkets are now one of the biggest draws when it comes to people choosing a home.

Nearly two in five (39 per cent) of UK adults said that it is desirable to live near a budget supermarket, such as Lidl or Aldi, while just 29 per cent said that they’d move for the traditional favourite of a certain school catchment area.

Women are more likely than men to be concerned about education choices, with 31 per cent and 25 per cent respectively considering the quality of local schools, but both genders ranked budget supermarkets higher.

This desire for deals appears strongest amongst the younger generations. While a budget supermarket is top of the wishlist for each of the youngest age categories – more than half (54 per cent) of 18-24s say they’d want to live near to one – the figure steadily declines among older Brits, with just 34 per cent of over 45s sharing the same view.

Top of the overall list of priorities, however, was a scenic view, with 44 per cent of UK adults saying that they’d prefer a property with attractive surroundings.

According to Brits, the top 10 most desirable amenities to have nearby are:

1)    Scenic views – 44 per cent

2)    Budget supermarkets, such as Aldi, Lidl and Iceland – 39 per cent

3)    Local restaurants/bars – 37 per cent

4)    Traditional pubs – 36 per cent

5)    Independent shops – 34 per cent

6)    Walking trails – 33 per cent

7)    High-end supermarkets, such as Waitrose and Marks and Spencer – 32 per cent

8)    A certain school catchment area – 29 per cent

9)    Coffee shops – 28 per cent

10) Local library – 25 per cent

The study also revealed what Brits first research when they move to a new area. When asked what details they seek out about a location before anything else, over a fifth (21 per cent) of respondents said public transport connections, showing the nation’s desire for easy travel.

 Crime rates are also an important consideration (17 per cent), but men are more concerned about such statistics than women (21 per cent and 14 per cent respectively).

 Overall, the top five details which Brits first research when moving house are:

1)    Public transport links – 21 per cent

2)    Schools – 20 per cent

3)    Crime rates – 17 per cent

4)    Amenities – 17 per cent

5)    Broadband speeds – 11 per cent

Director at Good Move, Ross Counsell, said: ‘Everyone has their own priorities when moving house, but it’s interesting to see how the overall patterns are changing.

‘Budget supermarkets are definitely growing in popularity, especially among the younger generations, and their presence in a region is now making a place more desirable to live.’

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